Advocare is a renowned manufacturer and distributor of health and wellness products. It was founded on these principles by Charles Ragus in 1993. What Ragus set in motion back then has been growing and expanding over the past 20 years to the point where it now claims to have reached approximately $100 million in annual sales with 50,000 distributors.
Their motto is, “We Build Champions,” and it seems they are able to do so in others because they have built themselves into champions, too. Why are their products so good? Because they wouldn’t have it any other way.
First, Advocare has carefully chosen who sits on its Scientific and Medical Advisory Board. This seven-member panel includes physicians of national acclaim like Dr Sydney Stohs, Dean Emeritus, School of Pharmacy and Health Professions, Creighton University Medical Center; Dr Stanley J. Dudrick, Chairman Emeritus, Department of Surgery and Director of Training Program in Surgery, St. Mary’s Hospital/Yale Affiliate; and Judith Smith, Director of the Core Pharmacology Laboratory, The University of Texas Health Sciences Center at Houston School of Medicine. Their oversight and insight is key to continually improving the products they market.
Second, Advocare, as a private company, has chosen to be in charge of its own manufacturing process. From buying their own ingredients from reputable vendors (based on pharmaceutical grade quality), to manufacturing their own products at their plant in Plano, Texas, Advocare has proven it is a hands-on company, taking complete charge of its own quality control. You’ve heard the saying that if you want something done right, do it yourself? Advocare walks this talk, and its end result shows the saying to be true.
Third, they continually review their processes for safety, efficiency and efficacy of what goes on the shelves. Once again, the Scientific and Medical Board enter in to review, critique and test continuously. As a provider of many sports-performance nutrients, vitamins and supplements, they have partnered withINFORMED-CHOICE, a voluntary certification program that allows testing of such sports supplements to ensure they do not contain any ingredients that are banned. When a company has that much collaboration and third-party oversight, it can’t help but be the best it can be.
Advocare products offer valuable results for its users, be it losing weight, increasing energy or improving sports performance and metabolism. Their processes are sound and so is what they market. In fact, they openly invite their own customers to help them distribute their products world wide. Advocare does build champions—and they’re happy to show others how to join the club.